In a social media blitz last K-pop, Twitter saw an explosion of related content EXO last weekend for K-pop boy band managed to collect more than 11 million tweets while debuting a new account.
Tweetened madness occurs after the launch of EXO official report, @weareoneEXO, on Saturday in anticipation of the upcoming album The War. Shortly after making your account, this band is worldwide with the hashags "EXO" and "Ko Ko Bop", the title of their new single.
Since its publication, the official report of the group has more than 450,000 followers, with four tweets that have more than 1 million impressions immediately.
EXO is the first K pop act that uses Twitter to feature "Instant Unlock", which allows Twitter users to access video and customized content through different engagement on this site. Special hashtag unveils Emito EXO-oriented, and will be available using a special hashtag (#EXO, # 엑소 (EXO), #TheWarEXO, #KoKoBop) until August 8th at 9:30. KT.
New account name refers to the length of the band's slogan, "We Are One."
On Monday (July 10th), EXO left a teaser video for Kai and Baekhyun members, plus lap whose first one is still there. Kai's picture with dreadlocks generating criticism of many K-pop fans led to a debate about the K-pop retraction. After the release of the teaser, Kai said in a live broadcast that he was concerned about the hair style, which he no longer hears.
Although it's not an official statement that is active in this band, EXO has had a heavy presence on Twitter for a long time. (They previously had an account to promote the release of their Exodus album in 2015 and now and then after some unverified account used for subgroups EXO-M and EXO-K them.) According to Twitter, the boyband is The hottest trends. Artists on last year's social media sites, the rest of the top 10 Twitter beat trending artists in 2016, including Beyoncé, Prince, Justin Bieber, One Direction, BTS 'Jimin, Jin and Jungkook and Got7's BamBam.
Social media is becoming increasingly important at K-pop acts to gather global popularity and improve communication between stars and fans. Strength of K-pop media and social media hit a house in BBMA this year, the BTS beat Justin Bieber for top social artist.
EXO will release The War, their fourth studio album on July 18th. The album is the group's first album because it does not use their name to gain a titular inspiration, distinguishing itself from the XOXO, Exodus and Ex'Act albums previously. Together with the single "Ko Ko Bop", this album has eight other tracks.
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Source: www.billboard.com
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